On the ninth of August 1912, the College of Arms in the UK granted the coat of arms to “William George Gooderham of Alverthorpe in Rosedale in the city of Toronto and dominion of Canada”. It seems he applied for it to honour his father, as the coat of arms was granted for the use of George Gooderham, his male descendants and their children.

Gooderham Coat of Arms 

The coat of arms appears as follows:

Motto Scroll: Toujours En Avant (meaning "forever forward")

Helm (symbol of an esquire and gentleman): Black, topped with a black ridge from front to back emblazoned with 3 pairs of white stripes

Arms: Two masted ship (symbolizing a remarkable expedition by sea) with 5 oars and 4 red flags surmounted by three wheat sheafs (symbol of a miller) on a blue (signifying truth and loyalty) background

Crest: A black raven (symbol of knowledge and divine providence) with wings spread standing atop a wheat sheaf lying horizontally on top of the helm

Mantling: a series of four leaves on either side (Ivy leaves symbolize strong and lasting friendship), alternating black and white, cascading down from the top of the helm to the midpoint of the arms.

The grant is recorded with the reference Grants 81/245. http://www.college-of-arms.gov.uk/resources/faqs